Camino & Co isn’t your run-of-the-mill florist—far from it! Karly got her start selling flowers out of the back of her grandpa’s beloved 1984 El Camino (lovingly dubbed "Pappy's ride"). But when it came time to take things up a notch and grow her business, Karly knew custom floral design for weddings was the way to go. She needed to ditch the DIY look and embrace a brand that truly reflected the heart of Camino & Co—something that would charm brides and invite them into a full-blown experience.

Camino & Co is all about blending the soft, romantic beauty of blooms with the tough, gritty energy of that classic ‘80s muscle car. But her old Canva-made logo wasn’t cutting it—it was giving “small biz side hustle” when it needed to scream “wedding floral magic!”

We gave her brand a glow-up, combining masculine and feminine elements with a dash of western flair and a vintage vibe that feels like sitting on your grandparents’ porch, sipping sweet tea. For her new custom Squarespace website, we designed an engaging wedding services page that started pulling in leads faster than she could say "I do."

Since the rebrand, Karly’s business has bloomed—she’s hired a full-time lead floral designer, and her mom, Angie, has jumped in as chief operations officer. With her new brand and website in place, Karly’s all set to keep the business growing and the blooms flying off the shelves!