Hattie’s Coffee House
Brand design for Hattie’s Coffee House | Whitetown, IN
THE GOAL:
Create a visual identity for Hattie’s Coffee Shop, a locally owned coffee shop located in a newly renovated farm house, sitting atop 2 beautiful acres complete with a wildflower garden and a walking trail with benches. The Hattie’s Coffee House brand was inspired by a grandma coastal aesthetic, neutral and creamy vintage vibes, and a welcoming, inviting feel.
The Vision:
ABOUT THE VISUALS…
The visual identity of this brand is made complete by hand drawn elements that work to attract coffee connoisseurs and lovers of all things local. From hand-drawn iced coffees, to illustrated coffee beans, the vintage feel of the checkered pattern and the sketched rendering of the coffee house, all these elements come together to create a unique brand that feels as warm as a freshly brewed cup of coffee in your favorite mug.
Branded Icons...
