Jordan Lee Dooley has had quite the business journey—starting with Bible journaling and now rocking the shelves as a 2x best-selling author (with book number three dropping in 2025). With a growing family after a challenging fertility journey, Jordan wanted a brand makeover to match the fresh, exciting shifts in her life and business, where femininity, family, and caring for her fertility take center stage.

This branding is a strong departure from the "girl boss" era of 2020. Jordan was ready to step boldly into a new chapter that reflected her biggest role yet: motherhood. She needed a brand that felt like home, wrapped in cozy vibes and full of heart.

Enter the cottage-core dream! We designed a soft, feminine brand that’s all about light, airy aesthetics, complete with vintage typefaces and charming hand-drawn elements. It’s a perfect fit for her audience, who love those delicate, nurturing touches. This rebrand helped Jordan fully embrace her new content strategy and confidently share her story with the world.