A Cozy, Vintage-Inspired Rebrand for Jordan Lee Dooley
SERVICES: BRAND DESIGN, SOCIAL MEDIA COLLATERAL
BRAND TRAITS: feminine, vintage, soft, cozy, clean
INDUSTRY: AUTHOR, PODCASTER + INFLUENCER
Branding, Illustration & Visual Identity for a Christian Influencer & Content Creator
Jordan Lee Dooley is a down to Earth millennial, mom of three and two-time bestselling author, popular podcast host, and a deeply respected voice in the women’s wellness and faith space.
When we first began working together back in 2022, her brand was still rooted in that 2018–2020 “girl boss” aesthetic: bold, hustle-heavy, and geared toward speaking tours and online courses.
But as Jordan’s life shifted — through a long fertility journey, adopting her son, welcoming a daughter, and embracing a slower, more intentional way of living — she knew it was time for her brand to shift with her.
Her new season called for a softer, more feminine identity. Something cozy, cottage-core-inspired, grounded in faith, and reflective of the deep personal growth she’s walked through.
A brand that honors motherhood, wellness, and her beautifully holistic approach to life.
The Brand Identity Vision: Soft, Feminine, Faith-Rooted & Cottage-Core Cozy
Jordan’s previous branding represented a season filled with press tours, speaking events, nonstop promotion, and hustle culture. But her life looks very different now. It’s softer, slower, more rooted in motherhood, faith, and holistic wellness.
The goal for Jordan’s rebrand was to create an identity that reflected this shift. Think vintage-leaning, cozy, nurturing, and deeply feminine.
We designed a visual identity that feels like stepping into a warm, peaceful home. Design-wise that means gentle typography, nature-inspired illustrations, soft color palettes, and intentional icons tied to her story.
Some of my favorite highlights include breastfeeding illustrations, podcast mic icons, nods to her non-toxic “crunchy” lifestyle, and a sprig motif representing seasons of growth. Every detail was designed with meaning.
The result is a brand that honors where she’s been and beautifully supports where she’s going.
How We Elevated This Indiana Content Creator’s Brand for Her New Season
This rebrand wasn’t cosmetic, it was personal. It marked a deep personal and professional pivot. Jordan wanted visuals that matched her return to femininity and reflected her journey through loss, motherhood, adoption, wellness, and faith.
We focused on crafting an identity that feels softer and truer to this era of her life.
Gentle, romantic typography
Warm neutral tones
And lots of hand-drawn illustration work
These elements show her heart for creating a nurturing, faith-centered space for women
We also intentionally designed elements around the most important facets of her brand:
her bestselling books
her podcast
her advocacy for non-toxic living
her motherhood journey
and her favorite affiliate brands like Crunchi and Truly Free.
This thoughtful identity now aligns seamlessly across her online presence. From Instagram to email marketing to podcast artwork to her newest book cover with Penguin Random House.
The Process
Every rebrand begins with strategy. For Jordan that involved understanding the story behind the shift, the audience she serves now, and the emotional tone she wants to create. I began designing visuals that reflect motherhood, softness, faith, and intentional living. From there, we built a brand suite that extends through her podcast, partnerships, book launch, and overall online presence.
Key Brand Design Highlights
Soft, cozy, cottage-core inspired typography
Warm, feminine neutrals rooted in nature
Vintage-leaning textures and accents
A signature sprig illustration representing growth after seasons of loss, dryness, and waiting
Hand Drawn Illustrations
To tell her story visually, we created custom icons tied directly to her life and content pillars:
A breastfeeding mother illustration
A podcast microphone (her podcast is a major part of her brand)
Crunchi makeup icons
Truly Free laundry detergent illustration
Nature + foliage motifs representing growth, femininity, and faith
RESULTS
Since launching the rebrand, Jordan’s visual identity finally matches the season of life she’s in — softer, faith-rooted, and aligned with her message of intentional, holistic living. Her branding is now woven into her book design (published through Penguin Random House), podcast, partnerships, and Instagram content, creating a cohesive experience across every touchpoint.
Client Love Note
“Working with Sophie is like chatting with a friend meets business mastermind where you can dream up something that just feels YOU with someone who takes the time and puts in the effort to truly understand your business — and not just your business but the heart behind it (you!). She is so incredibly talented at creating truly unique visuals, brand elements, websites, and in my case, book covers that not only stand out but also make you feel something.”
-Jordan Lee Dooley
Branding & Visual Identity for Influencers & Content Creators
If you’re an influencer, podcaster, author, or content creator ready for a brand that feels aligned with the season you’re stepping into, I’d love to help you bring it to life. Your brand deserves to feel like home — warm, meaningful, and unmistakably you.
Our branding design services and custom illustration work help you show up with confidence, consistency, and a visual identity that grows with you.
FAQ
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That’s totally your call but yes, influencers can absolutely benefit from branding. When your platform becomes a business and you find yourself with multiple streams of income, passion projects, or PR your brand needs to grow with you. Branding helps you stay consistent across socials, emails, podcasts, partnerships, product launches and more.
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Branding for influencers is a mix of strategy + visuals that support every part of your online presence. That may include:
A custom logo + alternate marks
A color palette + typography system
Brand messaging + tone guidance
Social media templates
Podcast artwork or highlight covers
Custom illustrations that reflect your content pillars
Brand assets for partnerships, affiliates, or product launches
Basically, anything you need to show up online with confidence, consistency, and personality.
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Not always!
If your website already supports your goals, we can refresh your branding and let your team apply it across your existing site.
If you plan to launch new offers, expand into speaking, or want your site to work harder for you (hello, email list growth + affiliate conversions!), a website redesign can be helpful — but it’s not required.
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If your current branding still reflects who you are and the season you’re in, great! We can build on what you have with illustrated elements, updated graphics, or new templates.
But if your life, content, or business direction has changed — and your visuals haven’t kept up — it might be time for a refresh or full rebrand. We’ll help you figure out which path is right for you, so everything feels aligned and intentional.