Holistic Influencer Branding & Website Glow Up For Natural Minded Momma
SERVICES: BRAND DESIGN, WEB DESIGN, SOCIAL MEDIA COLLATERAL, EMAIL MARKETING STRATEGY + DESIGN
BRAND TRAITS: feminine, elegant, girly, millennial
INDUSTRY: CONTENT CREATOR + INFLUENCER
A Pink, Girly, Grace-Filled Rebrand, Illustration & Visual Identity For Low-Tox Lifestyle Creator
The Natural Minded Momma, created by Eryn Carroll, is a faith-rooted, low-tox lifestyle brand with a wildly loyal audience of over 600k moms.
Eryn’s community turns to her for honest education, vulnerability, humor, low-tox swaps, faith-filled encouragement, and a refreshing amount of grace to live in the grey.
After walking through a life-altering season with her youngest child in the NICU, Eryn’s message and mission evolved. She needed branding that matched her new voice: softer, girly, pink-forward, faith-led, and rooted in nuance rather than “all or nothing” wellness culture.
She came to us wanting a brand that felt like her — heartfelt, relatable, humorous, and deeply authentic. Something that made her instantly recognizable, set her apart, and positioned her to grow into courses, digital products, and bigger educational offerings.
The Brand Identity Vision: Girly, Pink, & Faith-Forward
Eryn’s brand represents a movement, not a rulebook. Her audience seeks encouragement, low-tox guidance without shame, and relatable motherhood humor.
Her previous visuals, however, didn’t reflect her personality or her message. They felt flat, outdated, and inconsistent, especially for a creator with such a strong and emotionally resonant voice.
She wanted a brand that celebrated everything she is: unapologetically girly, deeply faith-rooted, nuanced about wellness, and unafraid to talk about the messy middle. So we built a soft, pink-driven aesthetic, balanced with supporting colors to keep things elevated rather than overwhelming.
The new identity communicates:
Authenticity: real, raw storytelling
Empowerment: tools for moms without fear tactics
Relatability: humor, chaos, motherhood truth-telling
Faith: gentle, grace-centered visual cues
The end result? A visual identity that finally matches her voice — bold, feminine, emotionally rich, and unmistakably “Eryn.”
How We Elevated This Low-Tox, Faith-Filled Lifestyle Brand
Eryn had the message, momentum, and audience, she just needed cohesive branding to support her growth.
With competitors using similar usernames and aesthetics, she also needed a visual identity that would set her apart instantly on the Explore page and across social platforms.
This rebrand was built to:
Support upcoming digital products & courses
Strengthen affiliate marketing visuals
Keep her Instagram instantly recognizable
Pair feminine aesthetics with serious topics like vaccines, birth, NICU journeys, and wellness
Give her a “big brand energy” look that still felt deeply personal
Now, her visuals reflect both sides of her personality: the fun, the pink, the girly, the humorous — and the heartfelt, faith-filled, trauma-informed voice that guides thousands of moms daily.
Key Brand Design Decision
A girly, unapologetically pink palette (just as her audience requested!)
Supporting tones to keep the visuals elevated, not bubblegum
Soft, playful typography balanced with clean editorial touches
A bow motif as a signature branding element
Personality-forward visuals for a creator with strong emotional connection
Hand Drawn Branding Illustrations
Custom illustrations were essential to telling her story and creating a recognizable brand style. We crafted icons that reflect:
Low-tox living (cleaners, products, Crunchi makeup, etc.)
Motherhood (bottles, bows, cozy moments)
Wellness & grace (faith symbols, leaves, subtle nods to balance)
Humor (relatable motherhood chaos)
Squarespace Website Design
Eryn’s old website “didn’t flow,” felt outdated, and didn’t support emotional connection. Her new Squarespace site is designed to:
Feel warm, welcoming & pink-forward
Make low-tox education approachable, never overwhelming
Support future courses & products
Prepare her brand for long-term growth
Strengthen SEO & user experience
Offer a smoother, cleaner way to explore resources
We created a strategic, mobile-friendly site that reflects her heart, her story, and her mission.
Copywriting
The tone mirrors exactly who she is:
Real, raw storytelling
Humor woven into hard conversations
Faith-forward encouragement
Permission > perfection
Grace to live in the grey
We refined her messaging across her site to help her connect more deeply with moms navigating wellness, faith, grief, identity, and everyday overwhelm.
RESULTS
Her new branding positions her to launch digital products, increase affiliate conversions, and grow her influence — confidently and cohesively.
Branding & Website Design for Influencers, Educators & Online Creators
If you're a creator stepping into a new season — whether it’s motherhood, faith, wellness, nuance, or storytelling — your visuals should grow with you. Your brand deserves to reflect your heart and support your business goals.
Let’s create a visual identity that feels aligned, recognizable, and unmistakably you.
