THREADS BY JULIA

SERVICES: BRAND DESIGN, SQUARESPACE WEBSITE DESIGN, COPYWRITING, SOCIAL MEDIA TEMPLATES, NEWSLETTER DESIGN


BRAND TRAITS: grandmillenial, joyful, bright, vintage, feminine


INDUSTRY: HANDMADE + CUSTOM APPAREL

Website mockup for Threads by Julia featuring joyful, feminine, grandmillennial-inspired branding with bright vintage details

THE

CHALLENGE

With a growing business and a passion for creating personalized embroidered apparel, Julia Lewis knew it was time to give Threads by Julia the branding it truly deserved. Her original DIY logo wasn’t capturing the warmth, nostalgia, and craftsmanship behind her designs, making it difficult to stand out in a crowded market. She needed a brand identity that reflected the heart of her work while elevating her online presence.

We crafted a vintage-inspired, grandmillennial aesthetic that feels both timeless and inviting—perfectly aligning with Julia’s vision. Delicate hand-illustrated details, a refined yet charming color palette, and typography with a nostalgic touch brought her brand to life. The result? A beautifully cohesive identity that allows Threads by Julia to attract customers who appreciate the artistry and personalization behind every stitch. Now, Julia’s brand is as thoughtful and distinctive as the pieces she creates.

Grandmillennial-style illustrated pattern with hand illustrated vintage scissors, thread spools, and embroidery hoops in soft pastels.
Threads by Julia mobile mockup highlighting a joyful embroidered sweatshirt framed in bright, feminine branding.
Threads by Julia social graphic showcasing a bright, feminine embroidered sweatshirt in a cozy grandmillennial layout.
Threads by Julia logo featuring vintage-inspired scissors and a wavy frame in a joyful grandmillennial style.
Newsletter preview for Threads by Julia featuring a vintage-inspired embroidered sweatshirt in a playful, feminine design.
Threads by Julia logo on a bold pink background with vintage scissors and a thread spool in a bright, feminine style.
hand illustrated hot pink scissors

a cozy, grandmillennial-inspired brand featuring a vibrant color palette and delicate hand-drawn illustrations, capturing the artistry and attention to detail behind her craft while maintaining a youthful, uplifting aesthetic.

THE RESULT

“Threads by Julia branding displayed beside a joyful, vintage-inspired sweatshirt embroidered with colorful ‘Treat People With Kindness’ lettering.”
Vintage-inspired Threads by Julia graphic featuring a playful blue sewing pattern alongside a bright, feminine layout promoting new arrivals.
Threads by Julia layout featuring a joyful embroidered sweatshirt styled on a colorful vintage-inspired rug beside bright, feminine heading graphics.
threads by julia text logo in green with hand illustrated scissors behind the text
Threads by Julia website page featuring joyful grandmillennial branding, feminine product photos, and playful pastel layouts highlighting the brand mission and story.
Threads by Julia webpage design showcasing bright, vintage-inspired apparel, handcrafted details, and joyful scalloped sections introducing shop offerings.
Threads by Julia custom orders page with soft pastel sections, feminine product imagery, and a vintage-inspired inquiry form for personalized handmade apparel.
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