SALT + CITRUS

SERVICES: self-initiated


BRAND TRAITS: retro, classic, vintage, western, feminine, earthy


INDUSTRY: PRIVATE CHEF




THE CHALLENGE

Isla runs a boutique private chef service that caters to intimate dinner parties, yacht charters, and luxury beachside picnics. Her cuisine is seasonal, vibrant, and coastal-inspired, drawing influences from both Mediterranean and Lowcountry flavors. She specializes in curated dining experiences that feel both elevated and effortless, creating meals that are as beautiful as they are delicious.

Brand Vision

Isla wants a brand that reflects laid-back luxury—fresh, airy, and sun-drenched with a pop of personality. She’s drawn to a bright, coastal aesthetic with a mix of modern typography and hand-drawn elements that feel organic and refined. Think: sun-soaked tones, crisp blues, warm neutrals, and playful citrus hues.

THE RESULT

A coastal-inspired brand identity featuring crisp blue hues, refined organic illustrations, and playful design moments—capturing the perfect balance of laid-back luxury and elevated ease.