Soft, Faith-Filled Branding & Website Design for The Purpose Of Motherhood

SERVICES: BRAND + WEB DESIGN, SOCIAL MEDIA COLLATERAL


BRAND TRAITS: uplifting, playful, organic, approachable, trustworthy


INDUSTRY: AUTHOR, PODCASTER + INFLUENCER

Ashlee, the founder of The Purpose of Motherhood, teaches Christian moms how to find joy, peace, and holy purpose in their role as mothers. After publishing her first book in 2019, her ministry quickly grew, but her visuals couldn’t keep up.


She came to us trying to balance and understand it all, unsure where to begin, and stuck in that “marketing feels like a giant ball of yarn” phase so many creators experience. 

While her message was strong and her Instagram community was blooming (she grew to 40k followers practically overnight!), her branding felt inconsistent. She needed visuals that matched the heart of her ministry — warm, faith-centered, encouraging, and rooted in Scripture.

That’s where we came in: to help her untangle the chaos and step confidently into a cohesive, professional, Holy Spirit-led brand she could grow with.

Branding, Illustration, & Visual Identity for Author, Podcaster & Christian Motherhood Ministry

Everything about The Purpose of Motherhood centers around reminding moms of their holy calling. Ashlee’s content is rooted in prayer, discipleship, encouragement, family rhythms, and faith-filled motherhood and we wanted her visuals to reflect that.

The vision for her branding was to create something soft, nurturing, and deeply Christ-centered. Something that breathes life and evokes peace. 

We leaned into cozy tones, gentle fonts, Scripture-forward messaging, and elements that reflect everyday motherhood: prayer time, rhythms, traditions, books, homeschooling moments, and humor.

The result? A brand that feels like encouragement wrapped in a warm blanket. It’s spiritually rich, relatable, and beautifully aligned with her mission.

The Brand Identity Vision: Soft, Christ-Centered, Encouraging, and Comforting

How We Took This Christian Motherhood Brand From “DIY” to Intentional & Spirit-Led

Ashlee came to us with incredible passion, a clear message, and a rapidly growing audience. She just needed a visual identity that could hold the weight of her ministry.

Our goal was to build a brand that:

  • Reflects her values: Christ-centered living, prayer, discipleship, encouragement

  • Resembles her audience: weary but hopeful moms looking for guidance

  • Supports her offerings: books, prayer resources, devotionals, discipleship tools

  • Helps her show up confidently and consistently online

Now her Instagram, website, email templates, and resources work together seamlessly, giving her ministry the professional polish it needed without losing the heart behind it.

The Process

Every branding project begins with strategy. For Ashlee, that meant diving deep into her mission, her faith, and the emotional experience of Christian motherhood. We took everything she pours into her message — prayer, Scripture, encouragement, humor, honesty — and translated it visually.

Once we built a strong brand foundation, everything else fell into place: her website, social templates, email marketing, and discipleship resources began to feel cohesive, aligned, and unmistakably “her.”

Key Brand Design Elements

  • Soft, cozy color palette inspired by warm, homey spaces

  • Gentle, feminine typography that feels peaceful and prayerful

  • Minimal, faith-forward aesthetics that reflect discipleship and Scripture

  • Subtle vintage touches for a timeless, devotional feel

Hand Drawn Branding Illustrations

Because Ashlee’s ministry is rooted in daily rhythms of motherhood and faith, we created custom illustrations that speak to her content pillars:

  • Prayer & Scripture

  • Motherhood moments (laundry piles, coffee, homeschool books, traditions)

  • Encouragement & devotionals

  • Faith-centered symbols and everyday mom life icons

These illustrations now appear on Instagram, discipleship tools, book promo graphics, and throughout her website.

Results

Since launching the new brand and website, Ashlee finally feels confident showing up online. Her visuals now match the depth of her message, her content looks cohesive across Instagram and her site, and she has all the tools she needs to grow her ministry without feeling lost or overwhelmed.

Branding & Website Design for Christian Creators, Authors & Faith-Filled Businesses

If you’re a Christian creator, faith-based author, podcast host, or ministry leader needing a brand and website that reflects your heart and your calling, I’d love to help you bring it to life.

Your message matters  and your visuals should support it with clarity, warmth, and intention.

Let’s Build Your Brand

FAQ

  • YES. Branding helps ensure your message lands with clarity, consistency, and emotional impact — especially when your ministry grows.

  • Custom logos, hand-drawn illustrations, color palettes, typography, messaging, social templates, resource design, and more.

  • If your branding feels outdated or inconsistent, your website may need a refresh — but we’ll only redesign what’s necessary.

  • We can elevate what you have, refine it, or start fresh depending on where your ministry is heading.

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