Soft, Faith-Filled Branding & Website Design for The Purpose Of Motherhood

SERVICES: BRAND + WEB DESIGN, SOCIAL MEDIA COLLATERAL


BRAND TRAITS: uplifting, playful, organic, approachable, trustworthy


INDUSTRY: AUTHOR, PODCASTER + INFLUENCER

screenshot of The Purpose of Motherhood's homepage on her website which is uplifting, playful, organic, approachable and trustworthy
Photo of Ashlee Kasten, from the Purpose of Motherhood, standing outside smiling at the camera with forest green trees in the background

Branding, Illustration, & Visual Identity for Author, Podcaster & Christian Motherhood Ministry

Ashlee, the founder of The Purpose of Motherhood, teaches Christian moms how to find joy, peace, and holy purpose in their role as mothers. After publishing her first book in 2019, her ministry quickly grew, but her visuals couldn’t keep up.


She came to us trying to balance and understand it all, unsure where to begin, and stuck in that “marketing feels like a giant ball of yarn” phase so many creators experience. 

While her message was strong and her Instagram community was blooming (she grew to 40k followers practically overnight!), her branding felt inconsistent. She needed visuals that matched the heart of her ministry — warm, faith-centered, encouraging, and rooted in Scripture.

That’s where we came in: to help her untangle the chaos and step confidently into a cohesive, professional, Holy Spirit-led brand she could grow with.

a graphic of a quilt pattern that has light/pastel blue, deep yellow and light peachy pink colors
The Purpose of Motherhood Wordmark overlaid on a picture of a baby playing in the water by the beach in the sun
The Purpose of Motherhood Submark logo in black
hand drawn illustration of a mom and a baby in the middle of this graphic, with the words, "Equipping you for the holy work of the home"
an instagram graphic with "The Purpose of Motherhood" badge/circle mark on top that says, "Motherhood is Your Mission Field and prayer is your greatest weapon. Keep going mama. You're sowing eternal seeds.
an example of an instagram post with the Purpose of Motherhood submark/badge in the upper right hand corner, and colors from The Purpose of Motherhood's branding
a graphic that says, "When You're Too Tired to Know What to Pray...Romans 8:28" and a hand drawn illustration of a mom and baby in the lower lefthand corner
The Purpsoe of Motherhood wordmark logo in deep yellow
The Purpose of Motherhood Submark logo in periwinkle blue/TPOM blue

The Brand Identity Vision: Soft, Christ-Centered, Encouraging, and Comforting

Everything about The Purpose of Motherhood centers around reminding moms of their holy calling. Ashlee’s content is rooted in prayer, discipleship, encouragement, family rhythms, and faith-filled motherhood and we wanted her visuals to reflect that.

The vision for her branding was to create something soft, nurturing, and deeply Christ-centered. Something that breathes life and evokes peace. 

We leaned into cozy tones, gentle fonts, Scripture-forward messaging, and elements that reflect everyday motherhood: prayer time, rhythms, traditions, books, homeschooling moments, and humor.

The result? A brand that feels like encouragement wrapped in a warm blanket. It’s spiritually rich, relatable, and beautifully aligned with her mission.

The Purpose of Motherhood Wordmark on a graphic with a hand drawn line drawing of a home, with "TPOM" wordmark underneath
Hand drawn illustration of a mother lifting a child
Hand drawn illustration of a mother cradling a child
Hand drawn illustration of a mother holding and kissing her child
hand drawn illustration of a little girl
screenshots of a PDF that is TPOM branded and advertises some of the things she offers to her customers

Ashlee came to us with incredible passion, a clear message, and a rapidly growing audience. She just needed a visual identity that could hold the weight of her ministry.

Our goal was to build a brand that:

  • Reflects her values: Christ-centered living, prayer, discipleship, encouragement

  • Resembles her audience: weary but hopeful moms looking for guidance

  • Supports her offerings: books, prayer resources, devotionals, discipleship tools

  • Helps her show up confidently and consistently online

Now her Instagram, website, email templates, and resources work together seamlessly, giving her ministry the professional polish it needed without losing the heart behind it.

How We Took This Christian Motherhood Brand From “DIY” to Intentional & Spirit-Led

The Process

Every branding project begins with strategy. For Ashlee, that meant diving deep into her mission, her faith, and the emotional experience of Christian motherhood. We took everything she pours into her message — prayer, Scripture, encouragement, humor, honesty — and translated it visually.

Once we built a strong brand foundation, everything else fell into place: her website, social templates, email marketing, and discipleship resources began to feel cohesive, aligned, and unmistakably “her.”

Key Brand Design Elements

  • Soft, cozy color palette inspired by warm, homey spaces

  • Gentle, feminine typography that feels peaceful and prayerful

  • Minimal, faith-forward aesthetics that reflect discipleship and Scripture

  • Subtle vintage touches for a timeless, devotional feel

screenshot of The Purpose of Motherhood" about me page from her website with her new branding and

Hand Drawn Branding Illustrations

Because Ashlee’s ministry is rooted in daily rhythms of motherhood and faith, we created custom illustrations that speak to her content pillars:

  • Prayer & Scripture

  • Motherhood moments (laundry piles, coffee, homeschool books, traditions)

  • Encouragement & devotionals

  • Faith-centered symbols and everyday mom life icons

These illustrations now appear on Instagram, discipleship tools, book promo graphics, and throughout her website.

Results

Since launching the new brand and website, Ashlee finally feels confident showing up online. Her visuals now match the depth of her message, her content looks cohesive across Instagram and her site, and she has all the tools she needs to grow her ministry without feeling lost or overwhelmed.

screenshot of The Purpose of Motherhood website on the welcome/home page

Branding & Website Design for Christian Creators, Authors & Faith-Filled Businesses

If you’re a Christian creator, faith-based author, podcast host, or ministry leader needing a brand and website that reflects your heart and your calling, I’d love to help you bring it to life.

Your message matters  and your visuals should support it with clarity, warmth, and intention.

iPhone mock up of The Purpose of Motherhood Podcast on Apple Podcasts with her brand new podcast branding
hand drawn 3x5 card with "Motherhood isn't a distraction from my calling, it is my calling" written on it with The Purpose of Motherhood's branded font
The Purpose of Motherhood's Secondary Logo, which is a circular badge with "The Purpose of Motherhood" and "The holy work of the home" is written on it
Let’s Build Your Brand

FAQ

  • YES. Branding helps ensure your message lands with clarity, consistency, and emotional impact — especially when your ministry grows.

  • Custom logos, hand-drawn illustrations, color palettes, typography, messaging, social templates, resource design, and more.

  • If your branding feels outdated or inconsistent, your website may need a refresh — but we’ll only redesign what’s necessary.

  • We can elevate what you have, refine it, or start fresh depending on where your ministry is heading.

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