THE SOCIAL SAVVY COLLECTIVE

SERVICES: SELF-INITIATED


BRAND TRAITS: vintage, minimal, editorial


INDUSTRY: SOCIAL MEDIA MANAGER




Website screenshot of The Social Savvy Collective in a vintage editorial style

THE CHALLENGE

Natalie Park is a social media strategist who specializes in helping female entrepreneurs and small business owners grow their social presence. Her brand, Social Savvy Collective, is a hub for women who want to leverage the power of Instagram, Pinterest, and TikTok to build a loyal following and generate leads. Natalie’s expertise lies in creating content that resonates, building strong engagement strategies, and maximizing growth through analytics.

brand assets in bright orange
mobile website screenshot
Fun yet authoritative logo featuring heart sunglasses, serif font and a script
hand drawn illustrations in bright orange
GIF of various branding assets for the social savvy
homepage screenshot with new editorial style branding

THE RESULT

A 1950s vintage-inspired brand centered on femininity and retro advertising trends, featuring bold, editorial typography paired with sleek, clean lines. Feminine, hand-drawn icons add a playful touch, perfectly complementing the brand’s nostalgic yet modern aesthetic.

homepage screenshot featuring orange pops and an editorial style
Email newsletter layout design
website design in editorial style
screenshot of the meet the founder page with pop of orange
screenshot of services mixed with hand drawn illustrations
mobile screenshot of redesigned services page
Instagram graphic with new branding
homepage layout with new branding in editorial style with pops of orange accents
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