THE WOMEN’S DIETITIAN

SERVICES: BRAND DESIGN, SQUARESPACE WEBSITE DESIGN


BRAND TRAITS: bold, feminine, embowering, playful, approachable


INDUSTRY: HEALTH + WELLNESS

The Women’s Dietitian website mockup featuring bold, feminine health-and-wellness branding with empowering, playful visuals and welcoming messaging.

THE CHALLENGE

Cory Ruth is the go-to dietitian for women with PCOS—because she gets it, literally. As a registered dietitian who has PCOS herself, Cory has built her career helping women tackle the fertility and weight loss struggles that come with it. The only hiccup? Her branding was all over the place! With a jumble of fonts and no clear identity, her marketing just wasn’t shining like it should.

Cory’s got a bold, big-sister energy that lights up her Instagram, but her black-and-white, personality-free website? Not so much. Cory knew it was time for a major upgrade if she wanted to stand out and connect with her ideal audience.

So, we gave her branding a total makeover—bright, bold, and totally empowering, just like her! Then, we took her website from “meh” to “wow” with a vibrant, user-friendly redesign that makes it a breeze for her 500K+ followers to browse, buy her courses, and inquire about 1:1 coaching. No more worrying about a website that doesn’t reflect her vibe! Now, Cory can confidently send her audience to a site that feels just as awesome as she is, and she’s ready to turn those followers into clients with ease.

The Women’s Dietitian wordmark displayed in bright pink
Bold, playful badge logo for The Women’s Dietitian featuring a feminine fork icon in bright pink and orange.
Portrait of The Women’s Dietitian against a bold pink backdrop, reflecting her feminine, empowering health-and-wellness brand.
The Women’s Dietitian website mockup showcasing bold, playful, feminine design elements
Mobile view of The Women’s Dietitian program page with empowering, feminine design highlighting her PCOS support resources.
Pattern of The Women’s Dietitian playful pink and orange badge logos

THE RESULT

A vibrant, bold brand featuring eye-catching color combinations and hand-drawn illustrations that bring the health and wellness industry to life in an approachable yet empowering way, paired with a dynamic, engaging website that's as easy to navigate as it is visually captivating, creating a seamless experience for users.

various branding assets in fun, bold colors with line details and hand drawn whimsical illustrations

CLIENT LOVE NOTE

“Working with Simply Sophie Designs was a dream come true. I have never had a website I actually LOVED and was proud of until now. Sophie carried out my vision perfectly, was extremely responsive, prompt, and professional, and and overall just knocked it out of the park. I would work with her again in a HEARTBEAT.”

CORY RUTH, RD, THE WOMEN’S DIETITIAN

branding collateral featuring hand drawn illustrations in orange like a uterus, pregnancy test, food, prescription and more
The Women's Dietitian primary logo in white
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