5 Signs It’s Time to Hire a Brand Designer
I recently had an inquiry for brand design from a fellow female-owned small business owner.
She was interested in both brand and web design, had some questions which I was happy to answer, but ultimately decided to no go through with it for now.
My heart was bummed, but not for myself, but for her.
As a brand designer, I’ve seen countless times just how transformative the brand design process can be not only for your online presence, but also for your cash flow. Yup, branding has a direct affect on your bottom line.
Don’t believe me? Let me explain.
Quality brand design is a powerful tool for boosting your business's financial success. A well-designed brand communicates professionalism and credibility, which can enhance customer TRUST (which is huge) and therefore. Trust is the secret ingredient you HAVE TO HAVE in order to have a successful transaction with a customer, regardless of what industry you’re in.
Moreover, it can attract your ideal customers, those who appreciate and are willing to pay for the value your business offers. This increases the likelihood of higher sales and profit margins.
On the other hand, poor brand design can have a negative impact on your business's bottom line. A poorly designed brand may fail to communicate the value of your offerings effectively, which can make potential customers doubt you, the worth of your product or service, and your business in general.
This inevitably leads to:
lower perceived value
reduced sales
decreased profits.
Boooooo nobody wants that!
Those things in and of itself are a nightmare situation for any small business, but to make matters worse, poor design can deter your ideal customers, and instead attract customers that are looking for the cheapest option. Price shoppers are less likely to become loyal, repeat customers.
We don’t want that either!
Making investments back into our business is hard. It’s scary. But it’s so necessary if we want to really grow and flourish.
Want to stay where you’re currently at in your business? Great! Keep doing what you’re doing.
But if you’re feeling a shift in the tides and you’re ready to see your dream biz really GROW, then it’s time to do something different. So what’s one of the first big investments that should be at the top of your list in your small business spending? You guessed it. Brand design. Here's why:
What really is Branding?
Branding is more than just logo creation. It's about establishing a distinct identity for your business that sets it apart from the rest. This includes everything from your branding colors, custom branding elements (think patterns, icons, backgrounds, etc), to your small business website design. I’m a HUGE advocate for every small business owner having a branding kit. This kit has all the tools you need to implement and execute across all your marketing channels. When you have all the tools in your kit ready to go, creating consistent, captivating social posts, newsletters, blog posts, print materials and more becomes second nature and cuts the time it takes to create them in half.
If you’re currently DIYing all your small business marketing and graphics, listen up!
Wouldn’t it be nice to have a clear template to follow every time? To not have to constantly make design decisions that you may or may not be trained in but instead plug and play and get more done with less time? Working with a brand designer that provides you with a brand kit can help you with all of that and more. (Hi, it’s me, I’m the brand designer!)
How does your brand design directly impact your business?
Good branding creates a memorable impression on consumers. It allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from your competitors and clarifying what it is you offer that makes YOU the better choice.
Signs You Need to Hire a Brand Designer
If you've been in business for a couple of years and DIY'd your branding, you may be wondering when it's time to get it professionally done. Here are some signs:
#1 You’re Feeling a Disconnect from Your Current Logo or Branding Color Palette
If you find that your current logo or color palette no longer resonates with you, it may signify that your brand has evolved. It's essential for your branding to reflect your business accurately and authentically.
#2 You’re Ready to Change Up Your Business Branding Entirely
An urge to completely revamp your business branding could be a sign that your current brand no longer aligns with your vision or goals. This could be an opportunity to redefine your brand identity and strategically position your business.
#3 You’re Not Attracting Your Ideal Customers
If you're struggling to attract your ideal customers, it might be due to a gap between your branding and what your target audience finds appealing. A brand designer can help bridge that gap and create a brand that truly connects with your desired customer base.
#4 You’re Business Has Outgrown Your Current Branding
Over time, your business might outgrow its current branding. If your brand no longer reflects the size, values, or level of professionalism your business has reached, it might be time to consider a rebrand.
#5 You’re Ready for Your Business to Be More and You Want to Take It to the Next Level
If you have ambitions to expand your business or take it to new heights, updating your branding can be a pivotal step. A strong, professional brand can help attract new opportunities and pave the way for growth.
Ready to refresh your brand?
Check out my range of brand design services and book a free consultation call today. Let's work together to create a brand that will help you achieve your business goals. Ready to get started? Click the "Get Started" button below!
Wondering if it’s time for a brand refresh but aren’t 100% sure? Maybe you’ve been feeling a disconnect from your current logo, your branding color palette, or are ready to change up your business branding entirely. Take the quiz below to get a better feel for what may be next for you and your business!
Want More Small Business Content + Education?
Hi there, I’m Sophie! I’m a graphic designer specializing in small business branding + illustration, custom squarespace website design, small business marketing and I’m an educator for creative entrepreneurs. I’m so glad you’re here!